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MOZOM compares: Digital News Report, platform news or end of your own site?
- Source
- MOZOM vergelijkt
- MOZOM headline
- MOZOM compares: Digital News Report, platform news or end of your own site?
- Original headline
- Reuters Institute sees news consumption shifting further to social video, creators and AI chatbots
- Author
- MOZOM-redactie
- Date
- 29 juni 2026 om 12:02
- Subject
- The Reuters Institute Digital News Report 2026 on news consumption, trust, social platforms, video and AI chatbots.
Summary of the original report
The Reuters Institute for the Study of Journalism, a research center at the University of Oxford in the United Kingdom, published its Digital News Report 2026. The report describes a troubled news market in which audiences, platforms and technology are shifting simultaneously. According to the report, social media, video networks, independent creators and AI chatbots are growing as gateways to news. The institute also reports that AI chatbots for news are being used more often worldwide than last year, although use remains limited and mainly younger. GIJN, the Global Investigative Journalism Network, summarizes the core as a combination of declining attention, declining trust and increased dependence on intermediary platforms.
Striking in this message
It is striking that news use is increasingly discussed as reach, while trust is actually the deeper issue. A video can reach millions of people, but that does not indicate whether the reader knows who the source is, how the story has been checked and what is left out of the picture.
Less visible context
What remains less visible is that small and independent sites are extra vulnerable in such an environment. Large platforms can provide reach, but can also suddenly take away reach. AI can summarize answers without the reader clicking through. As a result, your own site, feed, newsletter or direct readership does not become old-fashioned, but rather more important.
Possible message behind the news
A possible message is that news should not only be created, but also remain independently discoverable.
Neutral conclusion
The neutral conclusion: the report does not predict the end of journalism. It does show that the battle is shifting from who writes the news to who organizes access to the news.