
EU labels for AI: protection for citizens or a new switch on the flow of information?
A label looks harmless. A line of text near a chatbot, a mark on an AI image, a warning around a deepfake. But from 2 August 2026 a new layer becomes visible in the EU: not only the content matters, but also who may decide that content is artificial, risky, illegal, misleading or socially sensitive. That is where the real MOZOM question begins.







